Tradition is safe, it’s easy, and it brought your business success in the first place. But the urge to uphold existing business methods can be detrimental to your company’s growth if you’re not mindful of changes in the industry.

For your company to pursue growth and innovation, you must be open to adopting new practices and be able to determine which methods are no longer valuable or need improvement.

In this Forbes article, Chris Cancialosi outlines how your company can break tradition and ultimately improve your bottom line.