How to Create a Customer Service Culture on People Power

customer service culture

By Ari Rabban

The biggest brands in the world become what they are with the help of one elusive ingredient: customer loyalty. In a world over-saturated with scattershot marketing messages, successful companies take the time to truly get to know their customers — their motivations, fears, ideas, and priorities — and tackle customer service with relentless dedication.

If you’re an entrepreneur, this is good news and bad news.

The bad news? You’re likely competing against established brands that have worked for years — or even decades — to build loyalty among customers.

The good news? You can make customer-service commitment part of your company’s mission early on and be hyper-focused on giving a smaller number of customers the best experiences possible.

If you commit to offering better customer service than your competitors, then your customers are far more likely to tolerate growing pains and stick with you as you scale. This is why developing a customer service culture should be a table stakes commitment for all startups.

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Stop Micromanaging: The Art of Letting Go and Fighting the Urge to Control

stop micromanaging

By Sofia Quintero

I stopped dieting for weight loss purposes 15 years ago. My brain finally understood what I knew all along; diets deplete willpower, make you fat, unhealthy and unhappy.

Instead of dieting, I’ve been doing the obvious — eat what I want, when I want it, in a balanced way. The results are as expected; better health and consistent weight for over a decade. No restrictions, no stress.

There are a lot of things in life that work the same way. Intellectually we understand a wide range of facts and theories; however, it can take decades before we can truly put that knowledge into practice. Why is that? I think there are many reasons. But one powerful reason is our ability to rationalize everything. We convince ourselves that it can’t be that easy.

But, it is.

Business practices are the same; there is a ton of common sense and wisdom around us but we choose to make things complicated, potentially out of fear. After all, it can’t be that easy, right?

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