What’s in a name? Your company’s reputation means far more than just free publicity — it’s the factor that sets you apart from the competition and defines you as an industry leader.

Most people think a company’s success depends on creating a unique product and generating lots of sales, but truly successful businesses develop their employees into their industry’s future leaders. By establishing a strong leadership brand, you can distinguish your company’s promise and work to fulfill that promise in every aspect of your business.

In this LinkedIn article, Chris Cancialosi describes what leadership branding is and gives tips on how to strengthen your company’s reputation.