By Shawn Parr, Guvner and CEO of Bulldog Drummond
When I misbehaved as a young lad, my mother was the one who almost always reprimanded me. After lecturing me on the rights and wrongs, she’d ask, “Did you do that on purpose, son?” and then hand out the punishment. My actions were almost always spontaneous episodes of teenage stupidity—not premeditated acts of dissent. While I was definitely a rebellious teenager, my mother’s inquisition always made me think about my actions, and to this day, “Are you doing that on purpose?” is a question I ask myself regularly about my impact on others.
Purpose and people are the new frontier.
For most businesses today, the most valuable asset they manage is their people—and employee engagement and satisfaction are strategic imperatives that every leadership team should understand. People who turn up to work each day and aren’t actively using their talents to pursue or connect to their purpose don’t operate at their full potential. People who find their reason for being, who uncover their purpose and connect with it passionately, become more engaged and significantly more effective at work and in life because of a clear sense of fulfillment. Helping your employees discover and define their purpose represents a significant opportunity to improve “people” engagement and, therefore, overall business performance.
Companies that find their purpose are no different when they define or rediscover their reason for being. Working closely with executive teams at large corporations to reposition and refresh their brands, we encounter many who ask for our guidance to explore and define their purpose. This is not just vision and mission work, it is deep strategic work that can impact every facet of a business, both inside and outside of a company. Read More…